Nasdaq-listed video-sharing platform Rumble invests $17.1M in Bitcoin (BTC)

• Rumble bought 188 Bitcoin (BTC) for $17.1M, nearing its $20M goal.
• Rumble’s CEO sees BTC as an inflation hedge and crypto tie-in.
• Future Rumble BTC purchases depend on market and cash flow conditions.

Rumble, a Nasdaq-listed video-sharing platform and cloud services provider trading under the ticker RUM, has purchased $17.1 million worth of Bitcoin (BTC) .

Rumble acquired approximately 188 BTC at an average price of $91,000 per coin, aligning with its previously disclosed plan to diversify its corporate treasury.

The purchase is part of a broader treasury strategy outlined late last year, when Rumble revealed intentions to allocate up to $20 million of its cash reserves to Bitcoin. With this transaction, the company has nearly reached that cap, spending $17.1 million to bolster its holdings.

CEO Chris Pavlovski emphasized the strategic value of the move in a press release shared with media houses, noting that Bitcoin serves as a hedge against inflation and remains immune to the dilution that plagues many government-issued currencies.

For a company positioning itself as a key player in both video content and cloud services, this investment underscores a deliberate push into the crypto ecosystem.

Rumble’s forays into crypto

Rumble’s leadership views Bitcoin not just as a financial asset but as a cornerstone of its identity within the crypto community.

Pavlovski highlighted the company’s excitement about officially holding BTC, suggesting it strengthens Rumble’s appeal as a platform for crypto enthusiasts. This sentiment builds on a $775 Million Strategic Investment from Tether, the leading stablecoin issuer, further solidifying its ties to the cryptocurrency industry.

BREAKING NEWS: Rumble Closes $775 Million Strategic Investment from Tether and Related Tender Offer

Full details: https://t.co/aGYZAMXFDq pic.twitter.com/cJo8xpz1GO

— Rumble 🏴‍☠️ (@rumblevideo) February 7, 2025

The BTC purchase, therefore, is less a standalone decision and more a continuation of Rumble’s evolving relationship with digital assets.

Rumble’s journey into Bitcoin comes with a clear acknowledgment of the risks involved, as outlined in its forward-looking statements. The company cautioned that its actual results could differ from expectations due to Bitcoin’s price swings, regulatory hurdles, and its ability to sustain growth in a crowded market.

Additional concerns include cybersecurity threats, reliance on third-party vendors for core services, and the challenge of maintaining advertiser relationships—issues that could complicate its ambitions. Despite these uncertainties, Rumble remains committed to its vision of weaving cryptocurrency into its operational DNA.

Founded with a mission to counter the dominance of Big Tech by offering an independent infrastructure, Rumble sees its Bitcoin (BTC) investment as a natural extension of its ethos. The company, which also launched Rumble Cloud to diversify its offerings, is betting that embracing decentralized assets like BTC will resonate with its user base and bolster its financial resilience.

As Pavlovski put it, this is about more than just treasury management—it’s about ingraining crypto into the company’s future.

Whether this gamble pays off will depend on both Bitcoin’s trajectory and Rumble’s ability to navigate the unpredictable waters of tech and finance.