Brazilian Fintech Méliuz Invests $4.1 Million in Bitcoin as Part of Treasury Strategy

Brazilian fintech company Méliuz has begun investing a portion of its cash reserves in Bitcoin following board approval of a new treasury strategy. According to a securities filing released Thursday, the company has purchased 45.72 Bitcoin for approximately $4.1 million at an average price of $90,926 per Bitcoin - based on Coindesk reporting.

The new treasury policy permits Méliuz to allocate up to 10% of its cash holdings to Bitcoin. The company stated in the filing that it is seeking "long-term" returns from this investment approach.

Méliuz operates a popular cashback and financial services platform in Brazil with over 30 million registered users. The company has established itself as a significant player in the Brazilian financial technology sector.

Beyond the initial Bitcoin purchase, Méliuz is exploring additional cryptocurrency-related initiatives. The company is evaluating:

• Adopting Bitcoin as a main strategic asset
• Developing ways to generate additional Bitcoin for shareholders

This treasury decision represents a notable move by a publicly traded Brazilian company to include cryptocurrency as part of its financial strategy. It comes amid growing interest from corporations worldwide in holding Bitcoin as a treasury asset.

The company has not disclosed a specific timeline for reaching the full 10% allocation or details on how it plans to custody the Bitcoin it has purchased.

This corporate investment strategy emerges during a period of active portfolio adjustments in the cryptocurrency sector. Recently, Ark Invest purchased 38,865 Coinbase shares worth $8 million for its Next Generation Internet ETF while simultaneously selling $8.2 million of its own spot Bitcoin ETF. This transaction pattern, which follows a similar move last week, appears to reflect Ark's portfolio management policy that prevents any single holding from exceeding 10% of a fund's assets. The market activity coincides with renewed cryptocurrency interest following President Trump's proposal to establish a Crypto Strategic Reserve, which Coinbase CEO Brian Armstrong suggested should primarily focus on Bitcoin.