Trump's trademark filing hints at metaverse expansion

DTTM Operations, a company owned by Donald Trump, has filed trademark applications for the term "TRUMP" related to a metaverse and NFT marketplace.

The filing, made on February 24, 2025, with the United States Patent and Trademark Office (USPTO), indicates a potential expansion of the Trump brand into the digital realm.

The planned metaverse would allow users to purchase virtual and physical goods, dine in a virtual Trump-branded restaurant, and utilise simulated transportation.

It also envisions virtual training services, personal coaching, and digital tours of various buildings.

A key component is an NFT marketplace featuring content authorised by the "45th and 47th President of the United States of America" and authenticated by NFTs.

The filing specifies "hosting software platforms for virtual reality-based virtual worlds in which users can exchange digital goods and cryptocurrencies using only those images, texts, videos and sound files authorised" by Trump.

Trademark Attorney Josh Gerben noted that the application was submitted on an "intent to use" basis, signaling future commercial endeavors under the brand.

Reactions to the filing have been mixed, with some expressing scepticism and others showing interest in the potential implications for the NFT and metaverse space.

Some social media users have raised concerns about the openness and restrictions of the platform, particularly regarding content authorisation.

The move comes as interest in the metaverse and NFTs has cooled since the peak of 2021.

However, the entry of a prominent brand like Trump could potentially boost mainstream adoption and awareness of digital assets.

Trump's previous ventures into the crypto space include launching his own meme coin and NFT collections.

It remains to be seen whether the proposed platform will launch, as a trademark filing does not guarantee the realisation of the described products or services.