Google Collaborates With Bitcoin Ecosystem, Lowering Web3 Entry Barriers

Key Points

• Google pushes forward with plans to lower Bitcoin and crypto adoption barriers.
• Song addressed the matter during the “Bitcoin Tech Carnival” in Hong Kong.

Google teased Bitcoin adoption, working to lower entry barriers for interested adopters. The tech giant aims to make BTC more accessible for Web2 users, also planning to improve BTC wallets and provide services enabling easier BTC transactions via Google accounts.

All these issues were addressed by Google’s Web3 specialist, Kyle Song, who attended the “Bitcoin Tech Carnival” in session at the Four Seasons Hotel in Hong Kong today.

Bitcoin Tech Carnival 2025 is the world’s first Bitcoin innovation festival where “theory transforms into reality before your eyes,” according to the project.

Bitcoin ETFs Opened the Door to Web2 Giants

During his statements at the event, Song brought up the launch of Bitcoin ETFs in January 2024, saying that this allows Web2 giants like Google to have more opportunities to enter the Bitcoin industry.

Bitcoin ETFs were launched more than a year ago and were extremely successful. Larry Fink, BlackRock’s CEO, said that the company’s BTC ETF, IBIT, was the fastest-growing ETF in history.

BTC ETFs now have over $144 billion in total net assets locked, according to data from SoSoValue, surpassing a cumulative net flow of $40 billion.

The launch of Bitcoin ETFs helped boost institutional interest in Bitcoin in 2024, pushing the digital asset to new ATHs above the important psychological level of $100,000.

This also opened the door for more crypto ETF initiatives which are currently acknowledged by the SEC under the current US administration, something that wouldn’t have happened under the previous one.

ETFs, Used As Collateral Assets to Integrate Crypto In Traditional Finance

Brian Mahony, co-founder of Bitcoin L2 project Mezo, highlighted that BTC ETFs are now used as collateral assets in financial institutions to integrate crypto more easily into the financial system.

He added that the crypto adoption of TradFi is useful because, without continuous inflows of new capital, there is a risk that TradFi becomes a Ponzi economy.

Song also highlighted that Google has been collaborating with the Bitcoin ecosystem since 2024.

Exploring Ways to Boost Bitcoin Adoption

During the conference, Song said that Google is exploring ways to lower the entry barriers so that Web2 users can easily start using Bitcoin.

While Web2 is the Internet that people have known for a long time where platforms like social media and apps are controlled by centralized companies that own user data, Web3 is something else.

Web3 is a decentralized Internet built on the blockchain, giving users more control over the following:

• Data
• Identity
• Digital assets

Lowering barriers for Web2 users would be helpful in opening the path toward the Web3 ecosystem, with Bitcoin and crypto adoption.

Song used crypto wallets as an example of lowering Web2 barriers.

Lowering Web2 Barriers

Song said that Google is looking at improving Bitcoin wallets to match the Web2 experience.

He added that the company’s goal is to provide services where users can log into BTC wallets using their Google accounts and trade BTC as easily as existing Web2 payment systems.

Besides this, Google is reportedly also working on the following:

• Researching solutions to address trust issues between on-chain and off-chain systems
• Considering ways to enhance reliability using advanced encryption technologies like Zero-Knowledge Proofs (ZKP)

Bitcoin and Google are currently sitting in the 7th and 6th positions in the top assets by market cap in the world.