Trump Media Deploys Truth.Fi To Integrate Blockchain-Based ETFs And SMAs, Targeting Bitcoin, US Energy, And American Manufacturing Sectors

• The firm allocates $250 million in crypto reserves to launch digital asset investment vehicles and blockchain financial products.
• Charles Schwab partners with Trump Media, providing custody services and digital vaults for crypto transactions and blockchain assets.

Trump Media has announced plans to expand its crypto-financial product lineup under the Truth.Fi brand. 

The media has applied to register trademarks for six investment products. It has filed for the Truth.Fi Made in America ETF and SMA, the Truth.Fi US Energy Independence ETF and SMA, and the Truth.Fi Bitcoin Plus ETF and SMA. 

Trump Media operates Truth Social and Truth+ streaming, both of which attract users from the crypto sector. The Nasdaq-listed company launched the Truth.Fi platform last week. It filed its initial trademark application in November and has updated its plans since then. 

The firm allocates up to $250 million of its cash reserves to crypto financial services. It targets Bitcoin, customized ETFs, and other crypto assets. The allocation reflects the company’s aim to integrate digital assets into traditional investment vehicles.

Trump Media partners with Charles Schwab for custody and financial advisory services. Charles Schwab manages over $10 trillion in assets and supports digital asset custody through established channels. The company commits to a secure process that records and safeguards crypto transactions on blockchain networks.

CEO Devin Nunes declared that the firm aims to provide an alternative to funds that adhere to politically influenced guidelines. He explained that the company explores ways to structure its investment products around Bitcoin and other digital assets. 

Nunes stated that the firm intends to address challenges related to debanking in the crypto sector. The company uses crypto-financial terminology to define its product categories and market strategy.

Trump Media has signed a service and license agreement with an affiliate of Yorkville Advisors. Yorkville will serve as the Registered Investment Advisor for the new vehicles once regulatory approvals are complete. 

The firm will lead the product development and manage compliance with crypto financial regulations . Mark Angelo, president of Yorkville, affirmed that his firm supports the development of America First investment vehicles. He described the partnership as a reinforcement of crypto asset integration into traditional finance, a term that resonates within the digital asset industry.