Tether Hires AI Experts for Film Production, Expands Brand Strategy

• Tether innovates with AI for the production of advertising films.
• Global hiring drives AI platform development.
• USDT maintains leadership despite regulatory challenges.

Tether, the issuer of the USDT stablecoin, continues to demonstrate its leadership and commitment to innovation by expanding its presence into the field of artificial intelligence (AI). The company recently announced the hiring of AI experts for film production, consolidating its strategy of exploring new technological frontiers while strengthening its brand in the cryptocurrency market.

The “AI Filmmaker” position, detailed on Tether’s careers page, involves creating short films and videos using advanced AI tools. These pieces of content are intended not only to highlight the company’s products, but also to communicate Tether’s vision of innovation and efficiency. According to the job description, the hires will work closely with the marketing team to ensure that each video reflects the brand’s tone, visual style, and message.

Tether CEO Paolo Ardoino explained that adopting AI in video production is a strategic evolution for the company. He said: “AI-enabled roles, particularly in film production, offer unique advantages that align with Tether’s vision of innovation and efficiency, from scalability to cost reduction.” Ardoino also highlighted that AI has a central role in the company’s future and that adjusting hiring strategies is essential to keep up with the rapidly changing market.

In recent months, Tether has hired around 30 professionals to support the development of its interactive AI platform, which is expected to launch in Q2025 20. The platform will allow users to interact directly with technology through their smartphones, making the experience more accessible and seamless. In addition, the company is recruiting AI inference engineers and advanced language model (LLM) specialists in more than XNUMX countries, including Brazil, France and India.

Tether’s expansion into AI comes amid challenges in the stablecoin market. USDT’s circulating supply has fallen from a peak of $140 billion in December to $137 billion currently, a decline attributed to the implementation of regulations in Europe, such as MiCA, and the recent performance of the crypto market. Despite this, USDT has maintained its position as the world’s largest stablecoin, controlling approximately 67% of the global market.

As Tether navigates market fluctuations, the integration of AI reinforces its strategy of innovation and diversification, highlighting its ability to adapt to new technological demands and consolidate its leadership in the cryptocurrency sector.