Metaplanet secures deal to launch Bitcoin Magazine Japan

Tokyo-based investment firm Metaplanet Inc. has entered the crypto media space by securing an exclusive licensing agreement with BTC Media Inc. to launch Bitcoin Magazine Japan.  

The company announced the deal on November 25, with the Japanese edition set for a full rollout in the first quarter of 2025.

Metaplanet highlighted Japan’s pivotal role in global finance and technology, emphasising its potential as a key market for Bitcoin (CRYPTO:BTC) adoption.  

“Through Bitcoin Magazine Japan, Metaplanet aims to serve as the bridge between Japan’s financial institutions, regulators, and the Bitcoin community,” the company stated.  

This move follows Metaplanet’s shift toward Bitcoin investments in early April, when it began accumulating the cryptocurrency.  

The firm has since acquired 1,142 BTC for approximately $74 million, now valued at $111.5 million with Bitcoin trading around $97,600.  

Metaplanet’s stock has surged nearly 1,550% year-to-date, reflecting its strategic focus on Bitcoin.  

Bitcoin Magazine, co-founded in 2012 by Ethereum (CRYPTO:ETH) co-founder Vitalik Buterin, is one of the oldest crypto media outlets.  

While it remains a notable name in the industry, it trails competitors in web traffic.  

Similarweb data shows Bitcoin Magazine attracted 1.27 million visits between August and October, compared to CoinDesk’s 12 million during the same period.  

The Japanese edition will enter a competitive market where Western outlets have Japanese versions, alongside domestic platforms.

Although financial details of the licensing agreement were not disclosed, Metaplanet plans to leverage its local expertise to establish a strong presence in Japan’s growing crypto ecosystem.  

At the time of reporting, the Bitcoin price was $98,322.89.