Tether Partners with Reku to Promote Crypto Education Across Indonesia
On September 4, 2024, Tether joined forces with Reku, a cryptocurrency exchange platform , to enhance the understanding of crypto assets and Blockchain technology among Indonesians. This partnership aims to roll out a comprehensive roadshow across ten major cities in Indonesia, promoting crypto literacy.
Roadshow Overview and Timeline
The roadshow, set to commence in September 2024, will run until March 2025, targeting prominent cities such as Bali, Medan, Yogyakarta, Surabaya, Malang, Padang, Palembang, Pekanbaru, and Balikpapan. The initiative will culminate with a grand event in Jakarta. The central focus of this collaboration is to raise awareness of the benefits of blockchain technology, digital assets, and peer-to-peer systems through educational activities. Tether and Reku aspire to equip the Indonesian population with the necessary knowledge to make well-informed decisions regarding digital assets.
Reku’s Role in Indonesia’s Crypto Landscape
Reku, founded in 2018, has established itself as a leading crypto asset exchange in Indonesia . The platform enables users to buy, sell, and invest in various crypto assets, while also offering regulated access to digital currencies. In an evolving cryptocurrency landscape, Reku plays a significant role in helping Indonesians navigate the complexities of the market.
Crypto Adoption in Indonesia
Indonesia’s increasing involvement in the crypto space is evident from recent data. Chainalysis reported that, in 2023, Indonesia ranked 7th out of 146 countries in cryptocurrency adoption . This surge in activity was reflected in a substantial rise in crypto transactions, which amounted to 211 trillion Indonesian Rupiah (US$13 billion) in May of this year. Furthermore, the number of registered crypto investors had skyrocketed, reaching 20.16 million by April 2023. These figures highlight Indonesia’s growing significance as a hub for cryptocurrency and digital finance .
Tether’s Vision and Collaboration Goals
Paolo Ardoino, Tether’s CEO, expressed enthusiasm for the collaboration, emphasizing the shared goal of advancing crypto literacy in Indonesia. “Reku and Tether both aim to empower individuals by providing the necessary knowledge to make informed financial decisions in a rapidly changing digital landscape. We are thrilled to partner with Reku and combine our expertise to further educate the public on the benefits and applications of crypto assets and blockchain technology,” Ardoino said.
Reku’s Commitment to the Initiative
Echoing Ardoino’s sentiments, Jesse Choi, Reku’s co-CEO, voiced pride in the formalization of the collaboration with Tether. He remarked, “Reku is excited to work with Tether on this educational roadshow, which aims to reach thousands of participants across ten major cities in Indonesia. We hope to familiarize more Indonesians with crypto assets and blockchain technology through these educational initiatives.”
Tether’s Broader Strategy: Tether EDU
This partnership with Reku forms part of Tether’s broader strategy to drive crypto asset adoption in emerging markets, showcasing the transformative potential of digital finance. Central to this vision is Tether EDU, a newly launched department dedicated to promoting crypto education. Through workshops, online courses, and partnerships with local organizations, Tether EDU aims to provide individuals and communities with practical knowledge about digital currencies and their potential uses.
Tether’s collaboration with Reku reflects its ongoing commitment to fostering financial literacy and driving the growth of the cryptocurrency ecosystem in Indonesia, an increasingly vital market for digital assets.
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Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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